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philosophy

Philosophy. Of lighting.

Reference Fixtures and the Pursuit of Semi-Objectivity

Color is a subjective experience*. While we can be reasonably sure that when you and I look at, say, The Starry Night, we’re seeing the same field of variegated blues with pale yellow stars, rich canary moon and rolling blue hills, we’re never entirely certain. However, while whether you and I experience orange in the same way is a question without either an answer or any action whatsoever to take attached to it, what is interesting is creating colors that match, and in particular, creating colors that match across fixtures. This is of particular importance in entertainment lighting scenarios, where we often (usually, even) have lighting fixtures that are vastly different across manufacturers. Within that ecosystem, there might be different color modes or curves that affect the values that we… Read More »Reference Fixtures and the Pursuit of Semi-Objectivity

Marketing Hype (Or, There Is Always A Catch)

Today I want to talk about something a little different: how we use language to describe the world, the incremental march of technology, immutable physical laws, accuracy in marketing, and how these converge in the case of a prototype product. This will probably wax a bit philosophical, so if that’s your jam, read on. Technology moves incrementally, and batteries are a perfect example. How many times have you seen a Popular Science or Mechanics, or any of the hundred similar magazines on the newsstand, and seen eyeball-grabbing headlines sizzling like so much bacon across the front covers? Promises of new nanotechnology-enabled tech making batteries that last ten times as long and that can charge within seconds. (See here, here, here.)… Read More »Marketing Hype (Or, There Is Always A Catch)