Marketing Hype (Or, There Is Always A Catch)
Today I want to talk about something a little different: how we use language to describe the world, the incremental march of technology, immutable physical laws, accuracy in marketing, and how these converge in the case of a prototype product. This will probably wax a bit philosophical, so if that’s your jam, read on. Technology moves incrementally, and batteries are a perfect example. How many times have you seen a Popular Science or Mechanics, or any of the hundred similar magazines on the newsstand, and seen eyeball-grabbing headlines sizzling like so much bacon across the front covers? Promises of new nanotechnology-enabled tech making batteries that last ten times as long and that can charge within seconds. (See here, here, here.)… Read More »Marketing Hype (Or, There Is Always A Catch)