Designing Without Limits
Designing is all about getting one thing: an emotional response from the audience. Nothing more, nothing less. As designers, we are sellers of looks, a peddler of feelings. I want the audience to feel nostalgic when Alan sings “Remember When”, and I want them to feel like amped-up rodeo-goers when Ronnie belts out “Let the Cowboy Rock”. Any lighting look or cue, any set piece, any gag or effect that happens should be in support of what the artist is trying to convey. There’s another, related concept that goes along with this idea, and it’s the idea of designing without limits. This might at first sound like a fatuous trope ordinarily reserved for hawkers of the more superficial self-help material,… Read More »Designing Without Limits