Skip to content

gear

Gear.

Marketing Hype (Or, There Is Always A Catch)

Today I want to talk about something a little different: how we use language to describe the world, the incremental march of technology, immutable physical laws, accuracy in marketing, and how these converge in the case of a prototype product. This will probably wax a bit philosophical, so if that’s your jam, read on. Technology moves incrementally, and batteries are a perfect example. How many times have you seen a Popular Science or Mechanics, or any of the hundred similar magazines on the newsstand, and seen eyeball-grabbing headlines sizzling like so much bacon across the front covers? Promises of new nanotechnology-enabled tech making batteries that last ten times as long and that can charge within seconds. (See here, here, here.)… Read More »Marketing Hype (Or, There Is Always A Catch)

Martin MAC Ultra Performance and Wash

This blog post is not affiliated, endorsed, edited, approved, marked up, marked down, concatenated, polished, or had its margins scribbled in by anyone at PLSN (or probably anywhere else). It represents my own thoughts1 as a lighting nerd. Those thoughts are frequently opinionated, and longer than your average Nolan film. Feature parity is an inevitable feature of advancing tech. As the industry settles into something that resembles a standardized form factor for white LED spots and washes, we’re seeing an expected feature set emerge across all the major manufacturers. The necessary lumen output has finally come to a point where color mixing with a gobo and animation wheel in the optical train doesn’t result in unacceptable output drop, and most… Read More »Martin MAC Ultra Performance and Wash